Product Marketing Ops Skills for AI Agents
Open-source skills for the operations side of B2B SaaS product marketing: proving PMM's impact, building sales content reps actually use, and running launches Product, Sales, and Marketing agree on. Three skills, 26 working pieces, tested on real launches. Works with Claude Code, the Claude app, OpenAI Codex, Cursor, and any agent that supports the Agent Skills spec.
Browse every skill and piece at charlenetstrain.github.io/product-marketing-ops-skills.
Built by Charlene Strain. Sibling library: Product Ops Skills.
Contributions welcome. Found a gap on a real launch, or have a skill to add? Open a PR or request a skill.
Contents
What are skills?
A skill is a set of markdown files an AI agent follows for one specific job. Add these to your setup, and when you paste in a launch brief, a call transcript, or a deal export, the agent recognizes the job, opens the right file, and does it the same way every time.
Each skill here is a loop with several pieces. SKILL.md lays out the steps and says which file to open for which question; each piece is its own file.
How the skills work together
Everything starts with pmm-ops-context. Run it once and it writes .agents/pmm-ops-context.md: your product, buyers, how it's sold, the leaders who sign off, launch tiers, where claims and sales content live, and the numbers PMM is held to. Every other skill reads that file first. If you already use Product Ops Skills, it drafts from that context file too.
┌──────────────────────────────────────┐
│ pmm-ops-context │
│ (read by every other skill first) │
└───────────────────┬──────────────────┘
│
┌────────────────────────────┼────────────────────────────┐
▼ ▼ ▼
┌──────────────────────────┐ ┌──────────────────────────┐ ┌──────────────────────────┐
│ Shared launch agreement │ │ Rep-ready content loop │ │ PMM impact tracker │
│ agree on one story │ │ build what reps use │ │ prove it worked │
├──────────────────────────┤ ├──────────────────────────┤ ├──────────────────────────┤
│ launch process map │ │ rep needs interview ◀────┼─┼─ win/loss revenue tagger │
│ kickoff agreement ───────┼─┼──────────────────────────┼─┼▶ impact plan │
│ positioning sign-off │ │ content finder audit │ │ movement log │
│ claim source list ───────┼─┼▶ 10-second card builder │ │ call language tracker │
│ decision record │ │ rep voice rewrite │ │ content-to-deal linker │
│ tie-break rule │ │ freshness cycle │ │ shared-metric splitter │
│ consistency check │ │ field feedback loop │ │ launch scorecard │
│ launch timeline review │ │ content-to-deal linker │ │ quarterly impact story │
│ business case │ │ launch-day sales kit │ │ │
│ │ │ shared adoption scorecard│ │ │
└──────────────────────────┘ └──────────────────────────┘ └──────────────────────────┘
In order: agree on the story before anything is built, build the content reps use from that story, then prove what changed. The pieces hand off across skills — the kickoff agreement gives the impact plan its main claim and audience, the claim source list is what every 10-second card is checked against, and the win/loss revenue tagger decides which deal moments the rep needs interview starts with.
The rules every skill follows
- Agree on the target before anything is built.
- Every claim has proof and a named product owner who confirmed it's true today.
- Unknowns stay open, with an owner and a date, instead of being guessed.
- Report a link, not proof, and never claim a shared number as PMM's alone.
All skills
| Skill | What it does |
|---|
| PMM ops context | Start here. Writes down your product, buyers, sales motion, leaders, launch tiers, and where things live, once, so every other skill can read it |
| Shared launch agreement | Gets Product, Sales, and Marketing to agree on one launch story before anything is built: one shared launch process, a kickoff agreement, a positioning sign-off tested against real deals, one claim source list every asset pulls from, a day-30 consistency check, and a timeline review that cuts the steps stretching launches past 12 weeks |
| Rep-ready content loop | Builds sales content reps actually use: starts with the deal moments costing the most, puts 10-second cards inside the tools reps already use, and refreshes, measures, and retires them with shared ownership by Sales |
| PMM impact tracker | Proves product marketing impact: sets a target before a project starts, logs evidence while it's live, rolls it up monthly, and produces a one-page readout at days 30, 60, and 90. Works for sales-led and self-serve launches, and for targets PMM sets or inherits |
This is the beginning of the README. Read the rest at the original. Read the full README ↗
