AppFox marketing site

Marketing website for AppFox - Order Editing & Upsell, a Shopify app that gives customers a self-service order-edit portal with post-purchase upsells.

Built with Next.js 16 (App Router), React 19, and Tailwind CSS v4. Fully static - every route is prerendered at build time.

Development

npm install
npm run dev      # http://localhost:3000
npm run build    # production build (all routes static)
npm run lint

Where things live

Path	What
lib/site.ts	Single source of truth for domain, install URL, support email, pricing. Update here at launch.
lib/seo.ts	Per-route titles, descriptions, canonicals
data/competitors.ts	Comparison-page content (order editing, subscriptions, product bundles)
data/bundle-competitors.ts	Product Bundles vs-page records and public sources
app/	Routes: /, /features, /pricing, /vs, /vs/[slug], /privacy, /terms, plus sitemap.ts, robots.ts, llms.txt, per-route opengraph-image.tsx
components/site/	Navbar, Footer, CTA band, section furniture
components/home/	Home page sections, incl. the animated PortalDemo hero
components/ui/	Animation primitives: Reveal, InView, DigitRoll, Accordion
.design/	Design spec, copy deck, SEO plan, and the build contract the site was built from

Design system - "The Counter"

Violet ink on cream paper; receipts, stamps, and ledgers. Tokens are defined as Tailwind v4 @theme variables in app/globals.css. Fonts: Fraunces (display), Hanken Grotesk (body), Spline Sans Mono (the .till "ledger voice" - always used for money and order numbers). All animation is CSS-only, gated behind html.js and prefers-reduced-motion, so content is never hidden from crawlers, no-JS users, or motion-sensitive users.

Launch checklist

Search the repo for TODO(launch):

• Replace site.installUrl with the real Shopify App Store listing URL
• Confirm site.url is the production domain
• Have counsel review /privacy and /terms
• Once the listing has public reviews, consider adding aggregateRating to the SoftwareApplication JSON-LD in app/page.tsx (kept out deliberately - unverifiable ratings risk a structured-data penalty)
• Submit sitemap.xml in Google Search Console