Groundhogg: the WordPress CRM, Email & Marketing Automation Suite
Build flows, send email, and run your whole CRM from inside WordPress, with no limits on contacts, flows or emails. Now with AI agents, replies in your CRM, and a mobile app.
👉 Official Site | 📃 Documentation | 🎓 Training
🌎 Facebook Group | 📺 YouTube Channel | Ⅹ (Twitter)
⭐⭐⭐⭐⭐ 5.0 average from 41 customer reviews · 3,000+ businesses · 35+ countries
Businesses that switch to Groundhogg save on average $240/m on CRM fees.
✨ What's new
Ten releases in six weeks. Here are the highlights from 4.8 to 4.10.
- 🤖 AI agents can work inside your CRM. The new AI agent tab in Tools connects ChatGPT, Claude, Codex, Cursor, Gemini CLI, VS Code and custom connectors in a few clicks. Agents can build and edit flows, schedule broadcasts, and manage contacts, all within the permissions of the user they act as. See what they can do.
- 💬 Replies land in your CRM. Turn on Incoming Messages and replies to your emails are saved to the contact, laid out like a chat in a new Messages tab, with a Replies widget on your dashboard. (Needs an active license.)
- 📱 A mobile app for your CRM. Install it from the Tools menu with a QR code. Look up contacts, call, text or email them, work through tasks, add notes and answer replies from your phone.
- ⚡ A much faster Flow Editor. Changes show right away and save in the background, and undo and redo cover step settings, duplicated steps and pasted steps. Only one person can edit a flow at a time, and you choose what happens to contacts waiting at steps you delete.
- 🗓️ Broadcasts in a calendar. See what's going out and when, and click any day to schedule a new one.
- 🕰️ A redesigned contact timeline. Flow runs and browsing sessions are grouped, opens and clicks sit under their email, and failed flow events show the error.
- 🎨 Interface themes. Light, Paper, Slate or Midnight. Saved per user, and also found in the command palette (Ctrl or Cmd + K).
Epic WordPress CRM, Email & Marketing Automation
Groundhogg 4.0 introduced the Flow Editor, which makes Groundhogg the most powerful marketing automation tool currently available for WordPress. Seriously, no other WordPress CRM comes close, we checked.
Create beautiful flows that convert leads into customers! Your customers will thank you.
Our WordPress CRM is the very best alternative to Keap, ActiveCampaign, HighLevel, HubSpot, MailChimp and other SaaS platforms.
You don’t have to sacrifice CRM features when you switch to our self-hosted solution. In fact you can save $1,000s per year and have the added benefit of owning all your information.
Switching from something else?
If you are an agency, WaaS, WordPress developer, LMS/Course Creator, WordPress freelancer, or CRM implementation service provider then the Groundhogg CRM and Marketing Automation suite is for you.
🪓 Axe the "Success Tax"
Other SaaS (Software as a Service) CRM platforms will charge you more as your list grows.
But not us!
When using the Groundhogg CRM & Marketing Automation suite free or with any of our paid plans, we'll never charge you more!
🚫 There are no limits on:
- Number of contacts
- Number of flows (automations)
- Number of emails sent
When using Groundhogg CRM & Marketing Automation you will never be limited on the amount of anything! Unlike other SaaS platforms.
Businesses save $1,000s a year after switching to Groundhogg.
💽 You own your data!
The reality of SaaS CRMs is that you pay, and pay, and pay, and you invest all this money into a system to help your business thrive, but it can be taken away at a moments notice.
Putting your data in a SaaS CRM is like renting an apartment, but with less protection and stingier landlords. You can get evicted at any time, for any reason. There is no recourse.
This leaves your business exposed. What would happen to your business if your CRM was turned off?
With Groundhogg you actually own your data! No one except you can make impactful changes.
🔎 At A Glance
Everything your business needs to thrive!
- Best in class CRM & Marketing Automation suite.
- Organize and segment your contacts to send more relevant communications.
- Automate your communications to save you time and increase your productivity.
- Let AI agents build flows and manage contacts for you, safely, with your permissions.
- Read and answer replies to your emails right inside the CRM.
- Run your CRM from your phone with the installable mobile app.
- Collect data and mine your list so you can stop bleeding money. "The money is in the list!"
- Own your data so you’ll never be at the mercy of a SaaS company again.
- Control your expenses! There are NO LIMITS on how many contacts and users you can have! Groundhogg grows with you! Your costs do NOT increase when your lists grows. We don’t tax you for scaling up!
- Translate & configure into any language.
🌎 We care! Join our Community!
Groundhoggers are very generous with their business intelligence. Just as the Groundhogg CRM & Marketing Automation team is deeply committed to helping! So we create lots of tools to help you succeed.
🤷♂️ Who can benefit from Groundhogg CRM and Marketing Automation?
The Groundhogg CRM & Marketing Automation suite is being used by a wide variety of 3,000+ businesses in over 35+ countries. The diversity of use cases is huge!
If your business is using WordPress, you can use Groundhogg.
Here are some of the more common use cases:
- Digital Marketing Agencies
- WordPress Freelancers
- LifterLMS, LearnDash, or TutorLMS sites
- WooCommerce Sites
- WaaS Multisite Platforms
- Blogs and News Sites
- Coaches and Trainers
- Educators and Public Speakers
- Business Directories
- And many more!
❤️ Businesses Love Groundhogg CRM & Marketing Automation!
3,000+ businesses in 35+ countries are using Groundhogg CRM & Marketing Automation to launch their flows, grow their lists and scale their businesses.
Our customers rate us 5.0 out of 5 across 41 customer reviews, and 28 of them switched from another CRM. Here's what a few of them had to say about our products and support!
Price, better integrated with WordPress and WooCommerce than ActiveCampaign, more flexible, and perfect support.
Wojciech Habało, A4 Academy, switched from ActiveCampaign
My #1 reason for leaving HubSpot was cost. I also used Outreach with another company and it was also way too expensive for a small consultancy. I like that Groundhogg is integrated with my website, like HubSpot before it.
Gary Feldman, Consultant @ i-BN, switched from HubSpot
It is built into WordPress, and I can have more than one admin user on my plan. Groundhogg is customisable, so I can store the information I need to manage my Association's membership. I can have a real relationship with the developers of Groundhogg. That's not possible with Mailchimp. We are so glad we made the shift.
Simon Gurnsey, Treasurer @ AANZPA, switched from Mailchimp
It's so nice having a CRM that is natively connected to your actual data.
Clifton Griffin, Founder of CheckoutWC
Great team, great product, and works with all the key WordPress tools I’m using.
So nice to be able to do broadcast emails, tagging, and marketing automation all from inside my WordPress website.
Chris Badgett, Founder @ LifterLMS
Read all the reviews. There are also over 110 ⭐⭐⭐⭐⭐ reviews for Groundhogg on WordPress.org and even more reviews on our Facebook Page!
Kris Britton of the KAYBE marketing agency moved all of his clients from HubSpot to Groundhogg!
Features
Here are the tools you can use to launch your funnel, grow your list, and scale your business faster with Groundhogg CRM & Marketing Automation!
🕺 Straightforward CRM & Contact Management
- Advanced searching and filtering on any data
- Unlimited CRM custom fields
- Segmentation with tags
- A timeline of every flow run, browsing session, email open and click, with filters by flow, email, broadcast or activity type
- Activity and email history
- Profile pictures
- Automatic location discovery
- CRM Notes
- CSV importing & exporting
- Sync contacts in the CRM with WordPress users
- View aggregated information from other WordPress plugins in the contact record.
Quickly and easily segment your list with Groundhogg's unrivaled search filter system!
Groundhogg's search filters give you more control than any other CRM to segment your list to find exactly the leads you're looking for.
Our integrations with WooCommerce, AffiliateWP, LearnDash, and more add additional search filters you can use to create powerful segments so you can send hyper targeted messages.
⚙️ Flows & Marketing Automation Features
- Create highly effective customer journeys with our easy to learn flow builder.
- A rebuilt, much faster Flow Editor with undo and redo for every change.
- Start flows from forms, payments, new users, and more!
- Create simple flows or complex ones, with branches, split tests and timers.
- Test a flow before you publish it with the built-in simulator.
- Publish changes to a live flow when you're ready, and choose what happens to contacts waiting at the steps you removed.
- Measure the effectiveness of your flows with easy to read metrics.
- Add-ons and integrations connect the CRM with your favorite WordPress plugins.
- Open API to add your own triggers & actions.
📧 Simple Email Marketing & SMTP
- Use images, headers, paragraph and more.
- Simple preview & testing.
- Perfect for sales emails, newsletters, transactional notifications and more.
- Send broadcast emails to your contact lists, and see them all in a calendar.
- Compose an email to a contact from any of your sender profiles.
- Distinguish between transactional and marketing emails.
💬 Replies in Your CRM
- Replies to your emails are saved to the contact who replied, instead of going to your own mailbox.
- A Messages tab on every contact shows your whole conversation, laid out like a chat.
- A Replies widget on your dashboard lists who has replied and what you haven't read yet.
- BCC your site's private inbox address to keep a copy of emails you send from your own mailbox.
- Handle bounces from an IMAP inbox with a manual "Handle Bounces Now" check.
Incoming Messages needs an active Groundhogg license.
📈 Unmatched Analytics Reporting
- We track EVERYTHING in the CRM!
- Granular details of how your site is performing.
- See open rates, click through rates and conversions at a glance.
- Detailed results from your flows and broadcast emails.
- Integrate with Ecommerce to see revenue from your marketing.
- Learn more about your audience with demographic reporting.
- See which flows/emails are under-performing.
- Build custom reports, including tables and pie charts grouped by tag.
- Reports and segments are cached and indexed so dashboards load fast on big lists.
Use campaigns to make comparing reporting results easier
🤖 AI & MCP Ready
Let ChatGPT, Claude, Gemini, Cursor and other AI agents work inside your CRM, safely.
- Set up in a few clicks. The AI agent tab in Tools installs the MCP Adapter plugin, creates an application password for you, and has setup steps for ChatGPT, Claude, Codex, Cursor, Gemini CLI, VS Code and custom connectors. (WordPress 6.9 or later, for people who can manage options.)
- Build flows by asking for them. Agents can discover the available steps, build a flow with branches from scratch, activate it, and read and edit an existing one. Changes to a live flow are staged until they're published, just like in the Flow Editor.
- Try before you publish. Agents can simulate what a flow would do for a contact, with no side effects, before anything goes live.
- Contacts: find, create, update and search contacts, read and add notes, and manage tags, owners, custom fields and saved searches.
- Email and broadcasts: list saved emails and sender profiles, send a saved or one-off email to specific contacts, schedule a broadcast to a segment, cancel one, and read open and click reports.
- Campaigns, settings and add-ons: create campaigns, read and change registered settings, and see which official add-ons are installed and licensed.
- Extensible. Add-ons can register their own abilities alongside Groundhogg's.
- Every action runs through the same capability and per-object permission checks as the rest of Groundhogg. An agent can only do what its user is allowed to do.
More abilities, including SMS, are on the way.
📱 Works Where You Do
- Mobile app. Install it on your phone from Tools > Mobile app. Look up contacts, call, text or email them, work through your tasks, add notes, fill out forms for a contact and reply to messages. It only shows what the person using it is allowed to do, and add-ons can add their own screens.
- Interface themes. Choose Light, Paper, Slate (dark) or Midnight (dark) for the admin, per user.
- Command palette. Jump to settings, admin page tabs and themes with Ctrl or Cmd + K on WordPress 7.0 and later.
- Made for small screens. Admin pages, the preferences center and campaign archives work on phones.
🇪🇺 GDPR Ready
- Simple GDPR features to keep you compliant.
- Automatic preferences center, data download, and opt out.
- Track GDPR consent in your CRM
- Prevent marketing to those who withdraw consent.
🙌 Add-ons and integrations
Groundhogg does a lot on its own, and add-ons and integrations make it do more. Connect it to the WordPress plugins you already use, and add features like a sales pipeline, booking calendars and lead scoring.
👉 Browse the add-ons and integrations, or bundle all of the premium add-ons into a flat rate plan. Yearly & monthly options available.
You can also use our ⏱️ free 14-day demo to see a preview of the premium features.
🚀 Ready to try it?
Install Groundhogg free from WordPress.org, complete the guided setup, and start marketing. Want to see the premium add-ons first? Take the free 14-day demo.
💡 Made by people who know CRM & Marketing Automation!
Our team is based in Niagara Falls, Canada! We've been helping small businesses implement CRM and Marketing Automation since 2014 working with tools like Keap, ActiveCampaign, and HubSpot.
After some time, it became apparent that there was a desperate need in the WordPress ecosystem for a capable CRM and Marketing Automation tool for WordPress site owners.
One that could match SaaS platforms on features and reliability did not yet exist, so we built it!
Starting in 2018, Adrian Tobey (founder) and his team took their combined 20+ years of experience in the CRM and Marketing Automation industry to create a better option for WordPress based businesses.
We know flows, CRM, and marketing automation like the back of our hands!
You can trust us to not only provide you with stellar software and support, but also provide you guidance on the kinds of flows and automation you should be building to get maximum value from our products.
Milestones
- Serving 3,000+ businesses in 35+ countries.
- ⭐⭐⭐⭐⭐ rated software and support!
- 40+ Certified partners.
How can I report security bugs?
You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage and handle any security vulnerabilities. Report a security vulnerability.
Contributing
Contributions follow the WordPress Coding Standards. See docs/coding-standards.md for how to run the linter and set up your IDE. For the architecture of flows, abilities and the mobile app, see the other guides in docs.
