Sales Coach: an open-source, self-hostable Gong alternative.
Sales Coach is MIT-licensed conversation intelligence you can run yourself. Score calls with evidence from a built-in rules engine, or from a model you connect, including one that runs locally. It keeps coaching notes and scorecards, keyword and concept trackers, deal and forecast tracking, and full-funnel connect and close rates. Integrations include HubSpot writeback, Google Meet, Microsoft Teams, Quo, and Gmail or Outlook, along with an MCP server and API. Customer content is never used to train models.
Try the live demo, no signup
If this helps, star the repo.
Quickstart
git clone https://github.com/Yz613/Sales-Coach.git
cd Sales-Coach
npm install
npm run setup
npm run dev
Open http://localhost:3000. Local Next redirects / to the marketing page. The product is at http://localhost:3000/app. With no keys configured you are in Local Admin Mode: Call Bank, reps, coach, and settings are available, and pasted transcripts can be graded by the built-in rubric.
Self-host
git clone https://github.com/Yz613/Sales-Coach.git
cd Sales-Coach
docker compose up --build
Then open http://localhost:3000/app/calls. Step-by-step, including how to score with your own model key, is in SELF-HOST.md.
If you do not have Cloudflare credentials, set CLEF_EVALUATION_MODE=off so your own model key does the scoring. Compose sets that already. For npm run dev, put it in .env.local.
Compared with Gong
| Sales Coach | Gong |
|---|
| Open source, MIT, self-host | Yes | No |
| Rubric scorecards and stage talk-tracks | Yes | Yes |
| Coaching notes and manager 1:1 talk tracks | Yes | Yes |
| Transcript, keyword trackers, and concept trackers | Yes | Yes |
| Call search, clips, and comments | Yes | Yes |
| Deal review and a manager-entered forecast | Yes. No trained prediction. | Yes |
| Live meeting bot | No | Yes |
| Seat license | No seat tax to self-host. Hosted plans are on the site. | Custom quote |
| Zoom import | Coming soon | Yes |
The public landing page includes a cost comparison you can set to your own quote. Gong does not publish list prices. The defaults are a starting point from third-party buyer data, and every field is editable.
Call import covers completed recordings and transcripts from the tools in the integrations library. Zoom import is coming soon.
Tech and self-hosting
See GitHub Actions reliability for failure causes, deployment checks, and local verification.
graph TD
A[Sales Call Audio or Transcript] -->|Upload / Ingest| B[Audio Transcription Engine]
B -->|Whisper / Gemini / Groq| C[Synchronized Timestamped Transcript]
C --> D{Evaluation Engine}
D -->|Configured Provider| E[LLM Evaluator: Gemini / OpenAI / Groq / Anthropic / OpenRouter]
D -->|Zero-Config Standalone| F[Deterministic Sales Coach Rubric Engine]
E --> G[Multi-Dimension Scorecard]
F --> G
G --> H[Qualification: Pain, Budget, Decision]
G --> I[Missed Opportunities and Early Folding Check]
G --> J[Talk-Track and Script Adherence]
G --> K[Manager 1:1 Talk-Track and Coaching Personas]
- Local mode uses SQLite. No account is required to read seeded calls or grade a pasted transcript.
- Upload MP3, WAV, or M4A. Transcription uses Gemini, OpenAI, or Groq. Playback stays aligned with the transcript.
- Model evaluations: Gemini, OpenAI, Groq, Anthropic, or OpenRouter. Or a local OpenAI-compatible server such as Ollama or LM Studio. Or skip keys and use the built-in rubric.
- Deal stages, talk-tracks, rep personas, and manager 1:1 notes.
- Optional team sign-in and roles. Hosted sign-up on refreshqueue.com requires a paid plan before workspace data is shown.
- Docker Compose, and a Cloudflare Workers plus D1 path for the hosted deployment.
Model keys
In the app: Admin, then Settings, pick a provider, paste the key, Save, then Test Key.
Or copy .env.example to .env.local:
GEMINI_API_KEY=your_gemini_api_key_here
# or OPENAI_API_KEY, GROQ_API_KEY, ANTHROPIC_API_KEY, OPENROUTER_API_KEY
CLEF_EVALUATION_MODE=off
CLEF_EVALUATION_MODE=off is what a self-host without Cloudflare credentials should use. Details are in SELF-HOST.md.
Optional team sign-in
Leave it unset for Local Admin Mode. To add organizations and roles, create an application, enable organizations, and set the publishable and secret keys. Self-hosters who only want access control should set BILLING_REQUIRED=false. Hosted billing, invite mail, and production secrets are in SELF-HOST.md and docs/SECURITY.md.
Project structure
├── src/app/ # Next.js App Router. Product routes live under /app
├── src/app/demo/ # Public read-only sample workspace. No database writes
├── src/components/ # UI
├── src/lib/ai/ # Model callers, transcription, rubric parsing
├── src/lib/db/ # SQLite and D1
├── src/lib/integrations/ # Call, CRM, calendar, and task connectors
├── public/ # Static assets, including integration logos
├── schema.sql # D1 schema
└── wrangler.jsonc # Workers configuration
Scripts
| Command | Description |
|---|
npm run setup | Create .env.local and seed SQLite |
npm run dev | Local development server |
npm run build | Production Next.js build |
npm test | Unit and integration tests |
npm run lint | Lint |
npm run worker | Integration jobs, sync, and retention |
npm run db:seed | Seed sample reps, stages, and calls |
npm run preview | Build and preview the Workers bundle locally |
npm run deploy | Deploy to Cloudflare Workers |
Cloudflare Workers
Hosted deploys run from GitHub Actions on push to main. Do not deploy a fork by hand unless you mean to publish your own worker.
npx wrangler loginnpx wrangler d1 create sales-coach-db and put database_id in wrangler.jsoncnpx wrangler d1 execute sales-coach-db --remote --file=./schema.sql- Set secrets with
npx wrangler secret put for the Clerk secret, INTEGRATION_ENCRYPTION_KEY, INTEGRATION_CRON_SECRET, PUBLIC_APP_URL, and the Stripe secrets if you bill. Optional: GEMINI_API_KEY, RESEND_API_KEY.
- Create private R2 buckets
sales-coach-recordings and sales-coach-opennext-cache.
npm run deploy
Point the zone apex at this worker. / is the marketing page, /demo is the read-only sample, /integrations is the catalog, /privacy is the policy, and the product stays at /app.
The public demo does not use a database migration. It is a static fixture served by the app.
Integration setup, the Gong workflow comparison, deal forecasting, and security notes live under docs/.
Community
License
Copyright (c) 2026 Yz613. MIT License.
