SOCIA — Concierge Engine

The internal tool for Stage 0–1: generate the deliverable you sell to social media managers — a content audit + competitor breakdown + weekly content plan for one client account, in ~30 seconds instead of an afternoon.

This is deliberately not the full SaaS. No auth, no database, no Instagram API. It's the thing that earns the first dollars while you validate demand.

Stack

• Next.js 15 (App Router) + TypeScript
• Claude Opus 5.5 via @anthropic-ai/sdk, using structured outputs so the deliverable is always valid, renderable JSON
• Plain CSS in the SOCIA brand (cobalt / ivory / Inter)

Setup

1. Install dependencies:

   npm install
   

2. Add your Anthropic API key:

   cp .env.example .env.local
   

   Then edit .env.local and paste your key from https://console.anthropic.com/settings/keys
3. Run it:

   npm run dev
   

   Open http://localhost:3000

How to use it (the concierge flow)

1. Pick one real client account an SMM manages.
2. Paste what you know: handle, niche, a few recent posts with rough metrics, and 2–5 competitors with what's working for them. The more real data you paste, the sharper the plan — the model reasons from what you give it and flags when it's inferring.
3. Hit Generate plan.
4. Review, then Export as PDF (uses the browser print dialog) and send it to the SMM.

What it produces

• A health score (0–100) with a one-line diagnosis
• An honest audit: strengths + concrete problems with evidence and impact
• The top 3 fixes, ranked by expected impact
• Competitor gaps — what rivals do that this account doesn't
• A 5–7 post weekly plan, each with a written hook and the evidence it's based on

Roadmap (from the revenue plan)

This is Stage 2's seed. When concierge pilots renew, the natural next steps are:

• Add Supabase (auth + posts/accounts/plans tables) so SMMs log in and keep history
• Add an ingestion adapter (Apify / EnsembleData) to pull competitor posts automatically instead of pasting them
• Add Stripe and turn the manual deliverable into a self-serve product

Keep the Claude prompt in lib/prompt.ts — it's the actual product. Everything else is plumbing.