Inkwell — Marketing Site
The public marketing website for Inkwell, served at
inkwell.world. Plain static HTML/CSS/JS — no build step.
This repo is intentionally separate from the product app (trlabarge/inkwell) so
marketing changes can never affect the editor deploy.
Structure
index.html Home (hero, features, testimonials, FAQ)
pricing.html Pricing tiers
privacy.html Privacy Policy
terms.html Terms of Service
compare/ Comparison pages (vs. Scrivener, Dabble, etc.)
styles.css All styling
assets/ Images
favicon.png Favicon
wordmark-*.png Logo (dark = on light header, light = on dark footer)
vercel.json Clean URLs + caching/security headers
robots.txt Crawler rules (search + AI/LLM answer-engine bots), points to sitemap.xml
sitemap.xml Canonical list of pages for search engines
llms.txt Plain-language site summary for LLM/GEO crawlers
SEO / GEO notes
- Every page ships
<title>, meta description, canonical, and Open Graph/Twitter
tags. Keep these in sync when copy changes.
index.html, pricing.html, and the compare/ pages carry JSON-LD
(Organization, WebSite, SoftwareApplication, FAQPage, Product,
BreadcrumbList). If you edit the visible FAQ or pricing copy, update the
matching JSON-LD text too, since it must mirror what's on the page.- Add new pages to
sitemap.xml and, if user-facing, to llms.txt.
All app CTAs link to https://app.inkwell.world/auth.
Local preview
No build needed — just serve the folder:
python3 -m http.server 8000 # then open http://localhost:8000
Deploy (Vercel)
Auto-deploys on every push to main.
- Vercel → New Project → import this repo.
- Framework Preset: Other. No build command. Output directory:
. (root).
- Deploy.
Domain (inkwell.world)
The product app keeps app.inkwell.world; this site takes the apex.
- Vercel project → Settings → Domains → add
inkwell.world and www.inkwell.world
(Vercel auto-redirects www → apex).
- At Namecheap, set the DNS records Vercel shows:
- Apex
inkwell.world: A record → Vercel's IP (or an ALIAS/ANAME to
cname.vercel-dns.com if supported).
www: CNAME → cname.vercel-dns.com.
- Wait for DNS to propagate; Vercel issues the SSL cert automatically.
Editing notes
vercel.json has cleanUrls: true, so internal links are extensionless
(/pricing, /privacy, /terms). Keep new internal links extensionless too.styles.css is unhashed, so it is not long-cached — changes go live immediately.
Image assets (*.png) are cached for 7 days.
