AfterShot
Text-free, done-for-you before/after reels for transformation trades.
The owner drops a before + after photo from each job into a one-tap home-screen
page. We auto-generate a captioned, music-scored before/after reel and auto-post
it to their Instagram / TikTok / YouTube. They never open an editor.
- Beachhead: pressure washing (cleanest, most viral before/after). Auto
detailing + landscaping are fast-follows — same engine, different templates.
- Price: $99–149/mo. $79 founding tier for the first ~10.
- The distribution loop: every posted reel carries a subtle "made with
AfterShot" end-card. In a genre that already goes viral, rival pros who see a
competitor blow up click through. Plus warm-seed from existing PeekScout/GTL
provider lists — not cold outreach.
The whole product is one loop
owner opens home-screen page → drops before + after → job queued
→ worker renders BeforeAfter reel (Remotion, server-side)
→ poster publishes to IG/TikTok/YT
→ reminder nudges owner for the next job (email + web push)
→ repeat
Architecture
Two deploy targets, one repo:
-
web (Next.js App Router on Vercel) — the upload PWA (/u/[token]),
owner dashboard (/dash), onboarding + Stripe checkout, reminder cron.
Never renders video (serverless timeouts).
-
worker (Node, on Render — mirrors pro-email-extractor's cron worker) —
polls Supabase jobs where status='pending' → renders the BeforeAfter
Remotion composition → uploads the mp4 to Supabase Storage → posts via the
poster → marks done. Retries with backoff (learned from PeekScout's
upload-post poll-timeout / rolling-alias failures).
-
social agent (src/social/, GitHub Actions) — our own marketing, not a
customer's reel: renders one ad variant a day from the app screen-recording
cuts and posts it to AfterShot's accounts. Render-only until SOCIAL_POST=1.
See src/social/README.md.
State + storage + auth: Supabase. Billing: Stripe (attribution via
client_reference_id, per house style). Email: Resend.
Reel engine
New Remotion composition remotion/BeforeAfter.tsx, 1080×1920 @ 30fps,
modelled on remotion-ui/src/ListingReel.tsx. NOT the client-side
showcase/src/lib/brandClip.ts canvas path — that needs a live browser; we
render headless with nobody watching.
Posting
v1 goes through upload-post.com (invisible backend plumbing — the customer
never sees it; nothing white-labeled). It's a known cost + fragility, so in
parallel we start the direct platform-API applications on day one — those
approvals are the long pole (see docs/platform-api-access.md). We swap the
plumbing to direct APIs as each is approved. IG Graph + YouTube first; TikTok's
audit is slowest.
2-week roadmap
Week 1 — the loop works end-to-end for one test customer
Week 2 — it's a real product
Decisions log
- Intake = upload link (home-screen PWA), not SMS. SMS loses on: A2P 10DLC
carrier registration (days–weeks, would stall a 2-week launch) and MMS
compressing source photos to garbage (kills a video product). PWA gives
full-res + ships this week. SMS-in revisited later as a premium add-on.
- Reminders = email + web push for v1; WhatsApp later.
- Posting = upload-post.com v1; direct platform APIs as they're approved.
- First trade = pressure washing.
