Marketing Skills for AI Agents

Agent Skills for marketing — paid ads, social media, SEO, AI search, competitor research, ad creative generation, email lifecycle, analytics, operations, and more.

These skills run on the Hyper MCP, which gives your agent 100+ direct integrations and built-in marketing tools through one endpoint — a backpack of tools that travels with your agent across Claude Code, Cursor, Codex, OpenCode, GitHub Copilot, Gemini CLI, and 50+ other agents that support the Agent Skills spec.

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What is a skill?

A skill is a markdown file (SKILL.md) with the workflows, decision rules, and example tool calls your agent needs to run specific marketing functions end-to-end. The tools themselves come from the Hyper MCP. The skill teaches the agent how to think like an expert and ship correct work.

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The Hyper MCP

Create, customize, and connect your MCP at app.hyperfx.ai/mcp. Choose which integrations and built-in tools to include, and configure approval rules action-by-action across every one of them.

What's in it:

• 100+ direct integrations — ad platforms (Google Ads, Meta, TikTok, LinkedIn, Amazon, Pinterest), social (Instagram, Reddit, Twitter, YouTube), email (Gmail, Klaviyo, Resend, Beehiiv), analytics (GA4, Search Console, BigQuery), CRM (HubSpot, Apollo), commerce (Shopify), and more.
• Built-in tools — Meta Ads Library scraper, Reddit and Twitter scrapers, image generation (OpenAI, Nano Banana, Seedream), video generation (Veo, Seedance), browser automation, transcription.
• Guardrails and permissions — every action can require approval before it runs, so your agent can't delete a campaign or send a DM without your green light.
• The Hyper platform — build and manage Hyper agents, tasks, and skills directly.

Walkthrough video.

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Running the tools a skill names

Every tool in a skill is named by its canonical tool name, and that one name works on every surface:

Surface	Find a tool	Run it
Hyper chat	Call the tool by its name; search_tools(queries=["<provider> <action>"]) shows its parameters	<name>(...)
MCP client	search("<what you want to do>"), describe("<name>")	call_read("<name>", {...}), call_write or call_destructive: the one that describe names in call_with
Hyper CLI	hyperai search "...", hyperai describe <name>	hyperai call <name> --json '{...}'

The Hyper MCP lists search, describe, call_read, call_write, call_destructive, result_read and info. The default server also lists connections_list, connections_use, skills_search and skills_read. Every other tool runs through the call tool of its access class. A client that sends a tool name directly still works.

Install

npx skills add hyperfx-ai/marketing-skills

Auto-detects your agent and drops the skills in the right directory. Then ask your agent something a skill knows about:

"Plan a Google Ads search campaign for example.com."

# install one
npx skills add hyperfx-ai/marketing-skills --skill google-ads

# install all 24
npx skills add hyperfx-ai/marketing-skills --all

Other install options below.

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What it looks like

You: Run a viral paid and organic campaign for acmebakes.com. Find what's trending in our space on social, generate image and video creatives, and set up and launch ads + organic posts on Meta, Google, and TikTok. $100/day per ad platform.

Agent: Learned your brand from acmebakes.com (logo, palette, voice). Scraped 412 Instagram posts, 287 TikToks, and 54 Reddit threads to see what people in artisan baking are talking about. Three trends stand out: sourdough rescue, Dubai-chocolate copycats, school-lunch baking. Two have low keyword competition and rising search volume — targeting those.

Generated 6 image creatives + 2 short videos in your brand style. Everything's set up and paused — view each one before setting it live:

• Meta — $100/day, Advantage+ targeting, optimized for the Purchase event on your pixel, US 25–54.
• TikTok Ads — $100/day, Traffic objective on the same audience, video creatives.
• Google Ads Search — $100/day, phrase + exact match on the two trending opportunities, negative keywords, sitelinks.
• TikTok + Instagram organic — 3 posts queued (also paused), captions matched to trending sounds and hashtags.

Total ad spend: $300/day ($100 each on Meta, Google, TikTok).

Tell me when to set them live, and I'll set up a task to monitor them every hour.

That's meta-ads + google-ads + tiktok-ads + ad-creative-generation + video-generation + tiktok + instagram composing into one job. Skills can compose like this because they all run against the same MCP — the agent picks the right one per step.

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Skills

Skill	What it does	Required integrations
Foundation
brand-context	Build one brand-context.md per brand — positioning, ICP, personas, verbatim customer language, voice, proof points — that every other skill reads before asking brand questions.	Firecrawl recommended for auto-draft; works standalone via interview
Paid ads
google-ads	Plan and launch Google Ads campaigns — Search, Display, and Performance Max — and build GAQL-backed reports and dashboards.	Google Ads
meta-ads	Plan and launch Meta ad campaigns across Facebook and Instagram; audit existing accounts.	Meta Business, Firecrawl
meta-ads-library	Research competitor ads in the Meta Ads Library.	Apify
amazon-ads	Plan and launch Amazon Sponsored Products campaigns.	Amazon Ads
tiktok-ads	Plan and launch TikTok ad campaigns across all objectives.	TikTok Marketing
pinterest-ads	Plan and launch Pinterest ad campaigns across all objectives.	Pinterest Ads

Invoke explicitly with /google-ads, /cold-email-outreach, /seo-research, etc. — the slash name matches the folder under skills/.

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Usage

Skill discovery is automatic. The transcript above shows multi-skill composition; smaller asks route to one skill at a time:

"Pull all the active Facebook ads for 'meal kit delivery' into a database." → meta-ads-library

"Run a 50-prospect cold-email campaign to Heads of Growth at US Series A SaaS companies." → cold-email-outreach

"Pull last month's GA4 traffic by channel and flag any conversion event that dropped >20%." → analytics-insights

"Build a weekly competitor digest for [comp-a, comp-b, comp-c] — site changes, social, search rank, mentions." → competitor-intel

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Other install options

# install globally (available across every project)
npx skills add hyperfx-ai/marketing-skills -s seo-research -g

# Claude Code plugin marketplace
/plugin marketplace add hyperfx-ai/marketing-skills
/plugin install hyper-marketing@hyperfx-marketing-skills

# manual copy
cp -r skills/google-ads ~/.claude/skills/         # Claude Code
cp -r skills/google-ads ~/.agents/skills/         # Cursor / Codex / generic

# git submodule
git submodule add https://github.com/hyperfx-ai/marketing-skills.git .agents/marketing-skills

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Repo layout

marketing-skills/
├── .claude-plugin/plugin.json          # Claude Code plugin manifest
├── .claude-plugin/marketplace.json    # Claude Code plugin marketplace catalog
├── .mcp.json                          # Hyper MCP server config (bundled with plugin)
├── .github/workflows/validate.yml     # CI: validate-skills.sh on PRs
├── skills/                             # one folder per skill
│   ├── <skill>/SKILL.md
│   └── <skill>/references/*.md         # progressive disclosure on larger skills
├── AGENTS.md                           # generic-agent entrypoint
├── CLAUDE.md                           # Claude Code entrypoint
├── CONTRIBUTING.md
└── validate-skills.sh                  # frontmatter + MCP-call lints

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Built-in tools

Tool	Description
E-commerce Scraper	Scrape product listings, prices, and reviews
Firecrawl	Web scraping and crawling
Google Search Scraper	Pull Google SERP data
Google Trends Scraper	Pull Google Trends data
HyperSEO	Keyword research, SERP analysis, AI search visibility
Image Generation	Generate images (OpenAI, Nano Banana, Seedream)
Instagram Scraper	Scrape Instagram posts, profiles, and engagement
Knowledge Base	Query and manage the agent's knowledge base
Location Search	Geo and location lookup
Meeting Bot	Join, transcribe, and summarize meetings
Meta Ads Library	Search, scrape, and download live and historical Meta ads
Reddit Scraper	Scrape Reddit posts, threads, and comments
TikTok Scraper	Scrape TikTok videos, profiles, and engagement
Twitter Scraper	Scrape tweets, profiles, and threads
Video Generation	Generate AI video (Veo, Seedance)
Web Scraper	Search and scrape web pages
Website Analyzer	Analyze a website's tech stack, pixels, and more
YouTube	Search YouTube and fetch transcripts

Native Hyper platform tools

Tool	Description
Database	Query and store data
Code Execution	Run Python or JavaScript in a sandbox
Toolkit Manager	Manage MCP toolkits and connections
Skills	Manage and invoke skills
Files	Built-in file system — read and write files
Planning	Multi-step task planning
Todo	Track tasks and progress
Web Search	General-purpose web search
Browser	Headless browser automation
Agents	Create and manage agents (instructions, tasks, skills, context files, Slack channels)
Hyper	Workspace, account, and platform-level actions

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Roadmap

Near-term skills and surfaces:

• hyper-cli (beta) — run these skills through the Hyper CLI from a terminal, cron job, or shell pipeline.
• google-ads-operator — production Google Ads account operation and optimization.
• meta-account-audit — Meta account diagnostics, spend checks, and performance recommendations.
• social-carousel — carousel planning, copy, and export for social channels.
• cmo — executive marketing reporting and cross-channel performance summaries.
• reddit-research — focused Reddit research workflows for VOC, market maps, and positioning.
• slide-generation — turn research, reports, and campaign plans into presentation decks.
• pdf-generation — generate polished marketing reports and briefs.
• copywriting — general-purpose marketing copy workflows.
• lead-generation — prospect sourcing, enrichment, scoring, and handoff.
• crm-revops — CRM hygiene, routing, attribution, and pipeline operations.
• google-sheets-writing — structured spreadsheet creation and reporting.
• gmail-email-management — inbox triage, labeling, reply drafting, and operational email workflows.
• figma — design workflow support for ad creative, landing pages, and campaign assets.

See CONTRIBUTING.md to contribute a skill.

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Apps & channels

Skill	What it does	Needs
gmail	Read, draft, send, and organize Gmail — labels, threads, drafts, attachments.	Gmail
google-sheets	Write structured data to Google Sheets and keep spreadsheets up to date.	Google Sheets
slack	Send Slack messages, share files and images, and work with channels and threads.	Slack
twilio	Send SMS and WhatsApp messages and manage Twilio messaging workflows.	Twilio

Contributing

PRs welcome. Every skill must pass ./validate-skills.sh (frontmatter + MCP-call lint). See CONTRIBUTING.md.

License

MIT — see LICENSE.