SaaS Marketing Agents
AI marketing agents for Claude Code: a B2B SaaS marketing team you install in two commands.
/plugin marketplace add shalintripathi/saas-marketing-agents
/plugin install saas-marketing@saas-marketing-agents
Then ask for real work: "Plan a product launch for [feature] aimed at [ICP]." CATALYST splits the brief across 91 specialists in 17 disciplines (19 skills) and hands back the files. Anything it can't back up from your brand-context.md comes back as [NEEDS INPUT], not a made-up stat.
See one real run: 7 files from one brief · All 91 agents · Campaign Board · Other ways to install
Quick start · The 91 agents · Skills · CATALYST · Loops · AEO/GEO · Contributing
Illustration of the routing flow — every agent shown is a real agent in this repo.
What this is
Most "marketing prompt" collections are a flat grab-bag: you get 50 clever prompts, but you're still the manager — deciding which to run, in what order, and how the outputs fit together.
This is the opposite. It's a marketing team shaped like a real B2B SaaS marketing org — 91 specialist agents with defined roles and hand-offs, plus an orchestrator that turns one brief into assigned sub-tasks. You brief the team; it routes the work.
- 🧑💼 91 role-based agents across 17 disciplines — content, SEO/AEO, paid media, social, email, design, sales enablement, product marketing, account-based marketing (ABM), growth/PLG, analytics, comms & analyst relations, partnerships, events & field, developer marketing, project management, and client ops — coordinated by the CATALYST orchestrator.
- 🎛️ CATALYST orchestrator — coordinates the specialists for large, multi-channel initiatives.
- 🔁 Worked workflows & loops — ABM, product launch, demand gen, and a weekly content engine you can actually run.
- 🤖 AI-search native — a sourced AEO/GEO playbook we maintain, so your content gets cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot.
- 🧩 Runs anywhere — installable as a Claude Code plugin, or copy the plain-Markdown agents into Cursor, Copilot, Aider, or Windsurf.
⚡ Quick start
Install as a Claude Code plugin (recommended)
/plugin marketplace add shalintripathi/saas-marketing-agents
/plugin install saas-marketing@saas-marketing-agents
That's it — the 19 skills load as /saas-marketing:<skill> (e.g. /saas-marketing:seo-growth, /saas-marketing:catalyst-orchestrator). Then just describe what you need:
"Plan a product-launch campaign for [feature] targeting [ICP]."
The orchestrator routes positioning to product marketing, assets to content & design, distribution to social/email/paid, and measurement to analytics.
Getting updates: agents improve most weeks, and each improvement ships as a new version. Run claude plugin marketplace update saas-marketing-agents, then claude plugin update saas-marketing@saas-marketing-agents, and restart Claude Code. Or turn on auto-update for this marketplace under /plugin > Marketplaces (it's off by default for community marketplaces).
Watch it work: the campaign board
The plugin ships a live pane for Claude Code: type /campaign-board (or just run any skill) and it shows the specialists CATALYST routed, each deliverable as it lands, and every [NEEDS INPUT] marker collected into a checklist — the facts your agents refused to invent, waiting for you to supply them. It also tells you whether brand-context.md was found. (The mod hooks command.run only to answer its own /campaign-board command; it never alters other commands.)
Then: tell it who you are (15 minutes, biggest quality jump)
Copy templates/brand-context.md to brand-context.md in your project root and fill it in — ICP, positioning, messaging pillars, voice, banned words, and the proof you can actually cite.
CATALYST reads it before routing anything and passes it to every specialist, so output sounds like your company rather than generic B2B SaaS. It also bounds what the agents may assert: customer names, metrics, and certifications not recorded there are surfaced as [NEEDS INPUT: …] instead of being invented.
If the first run saved you time, a star on this repo helps other people find it. Ran it on a real campaign? Post what you asked and what came back in Show and tell. There are no logos or testimonials on this page yet, and I won't make any up.
Or install via the skills CLI (Claude Code, Codex, Cursor & more)
npx skills add shalintripathi/saas-marketing-agents
The skills CLI installs the same 19 skills into any agent that supports the open SKILL.md format.
Or use the files directly
Every agent is plain Markdown, so it works in any AI tool:
git clone https://github.com/shalintripathi/saas-marketing-agents.git
cd saas-marketing-agents
# Claude Code / Cursor / Copilot / Aider / Windsurf — reference an agent file:
# content/content-blog-strategist.md
# seo/seo-ai-search-optimizer.md
# Or install the skills locally without the marketplace:
./scripts/install.sh --tool cowork
See the Integrations Guide for tool-by-tool setup.
📋 The team (91 specialist agents)
Every agent is a named role with its own remit, critical rules, and deliverables — click any one to read it.
These 17 disciplines hold all 91 specialist agents. On top sits the CATALYST orchestrator, which coordinates them.
→ Full Agent Index — every agent with a one-line description of what it does and when to reach for it.
🧩 Skills
The agents are grouped into 19 installable skills, each triggered by natural language:
| Skill | Agents | Triggers on |
|---|
| CATALYST Orchestrator | all 91 | "GTM launch", "campaign plan", "marketing strategy" |
| SaaS Marketing Suite (router) | — | "help with marketing", "what can you do" |
| Content Marketing | 9 | "blog", "case study", "whitepaper", "newsletter", "content brief", "editorial calendar", "content ops", "who reviews this", "our content pipeline is stuck", "content audit", "style guide", "AI content policy", "customer academy", "online course", "certification program", "our tutorial shows the old UI", "should the academy be gated", "fix this headline", "edit this copy without losing our voice" |
| SEO Growth | 8 | "SEO audit", "forecast our organic traffic", "SEO business case", "is SEO worth the investment?", "prioritize our SEO roadmap", "keyword research", "can we actually rank for these keywords?", "what is Googlebot crawling in our logs", "AEO", "should we block AI crawlers", "are we visible in Meta AI", "link building", "programmatic SEO", "are our template pages too similar to publish?", "hreflang", "our translated pages get no traffic", "do we need a Google Business Profile in Germany", "G2 / Capterra listing", "get into a 'best software' roundup", "directory submissions" |
| Paid Media Ops | 8 | "Google Ads", "should we turn on AI Max", "LinkedIn Ads", "Reddit Ads", "should we advertise on Reddit", "our Meta ads all look the same", "creative diversity on Meta", "should we run CTV", "connected TV for B2B", "Thought Leader Ads", "boost our CEO's post", "partnership ads", "creator usage rights", "ROAS", "attribution", "our paid leads are junk", "offline conversion import", "send CRM stages back to Google Ads", "LinkedIn Conversions API", "spend but zero conversions", "conversions stopped", "we're double counting conversions", "newsletter sponsorship", "content syndication", "budget pacing", "we underspent our budget", "our marketing budget is being cut", "what should we cut", "are our campaigns competing with each other", "audience overlap", "self-competition", "suppression list", "ad frequency across channels", "ads in AI Overviews", "should we advertise on ChatGPT", "ChatGPT Ads", "AI Mode ads", "can we buy our way into the AI answer", "our ad landing page fails review" |
| Social Media Ops | 8 | "social listening", "what are people saying about us", "share of voice", "brand monitoring", "LinkedIn strategy", "LinkedIn newsletter", "should we start a LinkedIn newsletter", "LinkedIn Events", "LinkedIn Live", "event registration form", "YouTube", "community", "podcast", "show notes", "podcast guesting", "how do I know if this podcast has real listeners", "the host says they get 50k downloads", "is this podcast worth going on", "IAB podcast measurement certification", "Listen Score", "vet this influencer", "is this creator's engagement real", "sponsored post disclosure", "who has admin on our social accounts", "our social media manager left", "social post approval workflow" |
Skill sources live in plugins/saas-marketing/skills/.
🎛️ CATALYST orchestrator
CATALYST is the coordination layer that runs a multi-agent campaign end to end:
Coordination · Analysis · Targeting · Adaptation · Leveraging · Yield · Strategy · Teamwork
Instead of prompting each specialist by hand, you give CATALYST a brief and it decomposes the work, assigns specialists, and manages the hand-offs. See the Workflow Guide and the phased playbooks.
🔁 Marketing loops
Workflows are one-shot; loops repeat. The loops/ library holds recurring, agent-run workflows on a cadence:
- Weekly Content Engine — every week, ship one publish-ready, AEO/GEO-optimized asset + its distribution plan, with zero manual coordination.
- Weekly Competitive Intel — every week, diff your competitor watchlist against last week, triage what actually changed by severity, and update only the battle cards the change invalidates. Most weeks the honest answer is "nothing moved," and the loop says so.
- Monthly ABM — every month, re-score your target accounts against new signals, refresh tiered messaging, ship the next multi-channel touch, and retire what isn't working. Carries an account ledger between runs so coverage compounds.
- A quarterly launch loop is on the roadmap.
📚 Example workflows
Full worked campaigns live in examples/:
🔎 Built for AI search (AEO/GEO)
Buyers increasingly ask an AI engine instead of clicking ten links — so the vendors an engine cites shape the shortlist. The AEO/GEO Playbook is a sourced, practitioner-grade guide to getting cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot: what measurably works (quotations, statistics, cited sources), how each engine differs, and what not to do. It's a living document we intend to keep current as the answer engines change.
🤝 Contributing
Contributions are welcome — new agents, better agents, new loops, and freshness fixes. See CONTRIBUTING.md, the ROADMAP, and the CODE_OF_CONDUCT. Good first contributions are listed in the maintenance backlog.
📄 License
MIT — free to use, modify, and distribute.
Built by Shivaa Tripathi · Report an issue · Changelog
