site-sundae-campaign

Sundae × SHAI growth hub (prepared by SHAI): every Sundae event, each with its own creative library, captions, plans, budgets and projections, plus the always-on Sundae Membership (franchise) growth engine. Live at https://site-sundae-campaign.vercel.app (Vercel, deploys on every push to main).

Pages

• / overview · /events upcoming and past events (openly licensed city photos, credited)
• /events/<slug> an event: overview, /creative, /captions, /plans/<plan>, /projections
• /creative, /captions, /plans/<slug>, /projections: the always-on membership set, with links to each event's
• /api/requests: the change box under every creative (see engine/change/README.md)
• Old links /plans/event-organic, /plans/event-paid, /plans/filming, /plans/action-plan redirect to the Manhattan Beach event (next.config.ts).

Content (no code changes needed for a new event)

src/lib/content.ts reads these at build time:

• src/content/events/<city-slug>-<YYYY-MM-DD>/: event.json (facts, copy, plan list, actual results), library.json (images, flyers, videos, Reels), captions.json, plans/*.md, projections.json. An event with "kind": "record" (e.g. Sacramento) is listed with its facts only.
• src/content/brand/: the always-on membership library, captions, plans and 12-month projections.
• src/content/cities.json + public/media/cities/: one city photo per city with its licence credit.
• src/content/requests/<id>.json: the change log, written by the change workflow.
• Media: public/media/<kind>/ for Manhattan Beach and the brand set (original paths kept), and public/media/events/<slug>/<kind>/ for every later event.

Creative engine (engine/)

One source file per asset (engine/creatives/<brand|events/<slug>>/<kind>/<ID>.html|json), the shared kit (engine/kit/: brand fonts, CSS, photos, the motion engine and AI clips, with assets.json saying which event owns each venue file), the renderer (render.mjs), brand lint (lint.mjs), the change pipeline (change/) and event tools (tools/: new-event.mjs, event-model.mjs, city-photo.mjs, render-event.mjs, check-event.mjs). See engine/README.md. From 2026-10-19 these sources are the master copy of Sundae's published creative. engine/, .github/ and .request/ are left out of Vercel deploys (.vercelignore).

New events are built by the studio's /sundae-new-event agent.

Stack and style

Next.js 16 · Tailwind v4 · React Three Fiber (lead-funnel hero) · GSAP + Lenis. Styled to Sundae's Creative Guidelines (clients/sundae/BRAND-SPEC.md in the studio repo; condensed in engine/BRAND.md): Merriweather headlines and Lato everywhere else, palette tokens in src/app/globals.css, chart colors in src/content/palette.ts (red is an accent and never text), AP style in all copy. public/media/ai-start-frames/ are the Shade Courtyard frames used to generate the Manhattan Beach AI B-roll. robots: noindex (review build).

Moved to Sundae’s own GitHub and Vercel on 29 Oct 2026.