Social Media Skills

Give your AI agent the skills of a top-1% social media team. 106 of them, free.

Install these and your agent stops giving generic social media advice and starts doing the actual work: it learns your brand and voice, plans your content calendar, writes LinkedIn posts that win the "see more" tap, scripts Reels that hold watch-through, briefs your thumbnails and pins, grows each platform the way that platform actually works — and when everything's ready, gets it posted, on your explicit go.

• It sounds like you. Every skill reads your brand profile and voice guide before writing a word — no interchangeable AI-slop, no engagement bait, no fabricated stats.
• It knows this year's playbook, not 2023's. Each skill encodes how top practitioners work right now — the algorithms, formats, and platform mechanics — fact-checked and kept current.
• It covers the whole job. Strategy, planning, writing, video, design, growth, community, analytics: 106 skills across 14 topics that know about each other and hand work to the right specialist, from brand foundation to published post.

⭐ If this is useful, star the repo — it's how these skills reach more agents.

Quick start

One command (recommended) — the skills CLI. For Claude Code, this installs all 106 skills globally, no prompts:

npx skills add social-media-skills/skills -g -a claude-code -s '*' -y

For a different agent, swap -a claude-code (or -a '*' for every agent you have; run plain npx skills add social-media-skills/skills for the interactive picker). One skill only: use -s reels-script instead of -s '*'. Alternatively, SkillKit installs across 40+ agents:

npx skillkit install social-media-skills/skills

Claude Code plugin — install once, get updates automatically:

/plugin marketplace add social-media-skills/skills
/plugin install social-media-skills@social-media-skills

Manual copy (Claude Code / Claude Desktop)

git clone https://github.com/social-media-skills/skills.git social-media-skills
cp -r social-media-skills/skills/* ~/.claude/skills/

Downloaded the ZIP instead? Unzip it, then copy the same way. Prefer a lighter install? Copy just the starter set and add more as you need them:

cd social-media-skills/skills
cp -r brand-profile voice-builder audience-research content-pillars content-calendar \
      hook-writer caption-writer short-form-video-script cross-platform-repurposing \
      engagement-routine platform-specs-and-validation scheduling-and-queue ~/.claude/skills/

Keep it updated — plugin installs update themselves; for a copied install, git pull and re-copy, or add the repo as a git submodule. Prefer your own tweaks? Fork it — the license is MIT and CONTRIBUTING.md documents the house pattern.

Claude app (claude.ai on web or mobile — no terminal needed)

Custom skills work on every Claude plan, uploaded one skill at a time. The easy path is a topic pack — one download with ready-to-upload ZIPs for a complete job, plus step-by-step instructions inside:

Pack	What it covers
Social Media Starter Kit	Brand setup, voice, calendar, first posts, scheduling
Content Calendar & Planning	The living calendar, batch planning, campaigns, seasonal moments
Post Writing Essentials	Hooks, captions, text posts, threads, carousels
LinkedIn Growth	The growth system, posts, company pages, strategic commenting
Instagram & Reels Growth	Growth, Reels scripts, Stories, carousels, keyword SEO
TikTok Growth	Growth, scripts, photo mode, publishing config, trends
YouTube Creator Kit	Long-form, Shorts, metadata, thumbnails
X / Twitter Growth	Growth system, threads, posts, replies, trends
Facebook Growth	Page strategy, Groups, short-form video, community
Pinterest Growth	Growth, keyword SEO, fresh-pin design, traffic
Threads Growth	Conversation-first growth, posts, the reply flywheel
Video Creation Studio	Script → on-camera or AI video → clipped and published
Visual & Design	Brand template system + AI image tools, cards, thumbnails
AI Voice & Music	AI voiceover, narration, owned brand music and stings
Engagement & Community	Daily engagement routine, community, collabs, creators, DMs
Analytics & Optimization	Honest goals, reporting, audits, testing
Agency & Client Management	Running social for clients end to end

Every pack bundles the connection guide each tool skill needs (e.g. the WoopSocial guide with the scheduling skill), so each skill works self-contained once uploaded.

1. Download a pack from the Releases page (or grab individual skill ZIPs there).
2. In Claude, open Customize → Skills → + Create skill and upload each ZIP inside the pack (requires code execution enabled in Settings). Toggle them on.
3. Follow the README inside the pack — a few minutes of uploads, once.

On Team/Enterprise plans, one person can upload the skills and share them with the whole organization — no per-seat setup. (Maintainers: ./scripts/build-packs.sh rebuilds all packs and per-skill ZIPs into dist/.)

OpenClaw — copy skill folders into your workspace skills/ directory (or ~/.openclaw/skills for all agents). Skills follow the same SKILL.md standard OpenClaw uses.

Hermes Agent — drop skill folders into ~/.hermes/skills/ (or your project's skills/), or find these skills in the Hermes marketplace (hermes skills search social media).

Any other agent framework — skills are plain Markdown following the Agent Skills convention (SKILL.md + frontmatter name / description), the same ecosystem used by Claude Code, Cursor, Codex CLI, OpenClaw, Hermes, and 20+ other agents. Point your loader at skills/ or copy individual skill folders into your agent's skills directory.

Your first 15 minutes

The skills read and write a small set of brand files, so work in a dedicated folder per brand (mkdir my-brand && cd my-brand before starting your agent). Then say, in order:

1. "Set up my brand profile." The agent interviews you (or mines your site/existing posts) and writes brand-profile.md — the source of truth every other skill reads first. Add "build my voice guide" and it derives voice.md from your actual writing.
2. "Build my content pillars and a two-week content calendar." You'll get the 3–5 themes and a concrete plan mapped to your platforms.
3. "Write this week's posts." The format writers produce platform-native drafts in your voice — captions, a LinkedIn post, a Reels script, whatever the calendar calls for.
4. "Schedule them." The publishing skill validates every post against platform rules, shows you exactly what will go out where and when, and — the first time — walks you through connecting a scheduler. Nothing is ever posted without your explicit yes.

From there it compounds: ask for a launch plan, a competitor teardown, a month of content in one sitting, or "why did this post flop?" — the skills route to each other automatically. Running multiple brands? One folder per brand; the profile in each folder keeps them separate.

How the skills chain

FOUNDATION            brand-profile → voice-builder → audience-research → social-strategy
     │                (every content skill reads these first)
     ▼
PLAN                  content-pillars → idea-generation-and-ideation → content-calendar
     │                → batch-content-plan → campaign-and-launch-planning
     ▼
CREATE                hook-writer + the format writers (caption-writer, linkedin-post-writer,
     │                reels-script, tiktok-script, thread-writer, carousel-writer, …)
     ▼                × the content angles (educational, storytelling, contrarian, BTS, …)
MEDIA                 image-prompt/ai-video routers → nano-banana, ideogram, flux,
     │                veo-3, kling, luma, heygen, synthesia, ai-voiceover, suno
     │                → edited in capcut / descript / opus-clip / canva
     ▼
PUBLISH               scheduling-and-queue  (validate → confirm → schedule/post)
     ▼
GROW & ENGAGE         engagement-routine, reply-and-comment-writer, community-management,
     │                the platform growth playbooks (linkedin-growth, tiktok-growth, …)
     ▼
MEASURE & RECYCLE     analytics-and-reporting → content-audit → experimentation-and-ab-testing
                      → content-recycling / cross-platform-repurposing  (feeds PLAN again)

An agent with the full set routes between them automatically — ask for "a launch plan for my app" and it will walk foundation → plan → create → publish, offering to set up scheduling when it's time to post.

Skill catalog

Foundation (start here)

Skill	Job
brand-profile	The single source of truth every other skill reads first
voice-builder	Define a voice that survives any format
writing-style-and-tone	Style rules at the sentence level
audience-research	Who you're actually talking to
social-strategy	Platform mix, positioning, cadence
content-pillars	The 3–5 themes everything maps to
goals-and-kpis	Targets that aren't vanity metrics
profile-optimization	Bios and profiles as landing pages

Research & planning

Skill	Job
idea-generation-and-ideation	A repeatable idea system, not a brainstorm
content-research-and-sourcing	Verified source material
competitor-analysis	Learn from the field without copying it
viral-reverse-engineering	Why a post worked, structurally
audience-research	Segments, pains, language
content-calendar	The living plan
batch-content-plan	A month of content in one sitting
campaign-and-launch-planning	Launches as multi-week arcs
seasonal-and-moment-marketing	Own the calendar moments
trend-jacking	Ride trends without embarrassment

Writing: the format writers

Skill	Job
hook-writer	The first line / first 3 seconds
caption-writer	Captions for any platform
linkedin-post-writer	LinkedIn posts without the cringe
thread-writer	X threads
threads-post	Meta Threads posts
text-post-and-microblog	Short text posts
carousel-writer	Slide-by-slide carousels
story-writer	Stories (IG/FB)
short-form-video-script	The master short-form scripting craft
reels-script	Instagram Reels scripts
tiktok-script

Content angles

Skill	Job
educational-content-and-how-to	Teach to build authority
storytelling-and-narrative	Narrative craft
contrarian-and-opinion	Argued positions that earn attention
behind-the-scenes-and-founder	BTS, build-in-public, founder story
before-after-and-transformation	Honest transformation content
social-proof-and-testimonials	Proof as content
listicle-and-roundup	Lists and roundups
meme-and-culture	Memes without brand damage
interactive-content	Polls, quizzes, challenges
livestream-and-realtime	Live formats

Platform playbooks

Platform	Skills
Instagram	instagram-growth · instagram-seo · instagram-reels-publishing
TikTok	tiktok-growth · tiktok-script · tiktok-photo-mode · tiktok-video-publishing
LinkedIn	linkedin-growth · linkedin-post-writer · linkedin-company-pages
X / Twitter	x-growth · thread-writer
Threads	threads-growth ·

Visual & design

Skill	Job
design-and-templates	The reusable on-brand template system
thumbnail-design	YouTube thumbnails
pinterest-pin-design	Pinterest pin visuals
quote-cards-and-text-graphics	Text graphics
infographic-and-data-viz	Data as visuals
image-prompt	Router: brief → the right image tool

AI media tools (each pairs with a guide in tools/integrations/)

Cluster	Skills
Image generation	nano-banana · ideogram · flux
Image editing	ai-image-editing
Video generation	ai-video (router) · veo-3 · kling · luma · runway · heygen · synthesia
Voice & music	ai-voiceover · suno · ai-music-and-sound (router)

Distribution, growth & monetization

Skill	Job
hashtag-strategy	Hashtags in the keyword era
social-seo	Search inside the platforms
ai-search-optimization	Show up in AI answers
cross-platform-repurposing	One idea, every platform, natively
content-recycling	Repurposing across time
link-in-bio-and-traffic	Social → site traffic
lead-magnets-and-funnels	Followers → leads
social-selling-and-dm	Selling in DMs without spam
collabs-and-cross-promotion	Organic partnerships
ugc-and-influencer	Paid creators, UGC, disclosure done right
creator-monetization

Community & operations

Skill	Job
engagement-routine	The daily/weekly engagement block
community-management	Audience → community
crisis-and-moderation	When things go wrong

Publishing & measurement

Skill	Job
scheduling-and-queue	The bridge: validate → confirm → publish/schedule to your connected accounts
platform-specs-and-validation	Current specs and limits per platform
analytics-and-reporting	What's working and why (advisory)
content-audit	Audit the library, rebalance
experimentation-and-ab-testing	Test, don't guess

Repo layout

skills/                  106 skills; each: SKILL.md + references/ + evals/
tools/
  REGISTRY.md            index of agent-usable tool integrations
  integrations/          per-tool connection guides (publishing, image, video, audio, editing)

Design principles

1. One skill = one job-to-be-done, with explicit boundaries and routing to its neighbors.
2. Foundation first — content skills read brand-profile and voice-builder before writing.
3. The agent drafts, the human judges, then it publishes — never the other way around.
4. No fabrication — no invented stats, no fake engagement tactics, no "guaranteed virality."
5. Confirmation before side effects — nothing is posted, scheduled, or deleted without an explicit yes.
6. Volatile facts are marked — platform specs and tool pricing carry a verify-quarterly flag rather than pretending to be timeless.

Contributing

The fastest useful PR: add a tool integration (tools/integrations/<name>.md + a row in tools/REGISTRY.md) or a skill following the house pattern — study skills/x-growth/ for the structure (SKILL.md + 4 references + evals). Every skill-name mention must resolve to a real skill directory.

License

MIT — maintained by Frank Heijdenrijk and the team behind WoopSocial.

⭐ Made it this far? Star the repo — it helps more people find these skills.