Synthex
Internal AI marketing-automation platform — Unite Group in-house tool
What is Synthex?
Synthex is Unite Group's in-house AI marketing-automation platform. It is an internal application, not a public SaaS product — it runs Unite Group's own social, content, SEO and reporting workflows across the group's portfolio of brands.
It is deployed at synthex.social for internal operators. Public sign-up, subscription billing, pricing and "going public" are out of scope and are never treated as launch blockers (see the root CLAUDE.md, "What Synthex is", for the canonical framing; DECISIONS.md FD-8).
Note: sections further down this README still carry legacy public-SaaS marketing copy (usage claims, pricing/demo calls-to-action, an MIT-licence section). Those are inconsistent with the internal-application canon above and are flagged for a follow-up rewrite; only the header has been corrected here.
💼 Who Is This For?
Business Owners
Transform your brand's social presence without hiring an expensive agency. SYNTHEX learns your brand voice and creates content that converts followers into customers.
Influencers & Creators
Scale your influence with AI that understands what makes content go viral. Never run out of engaging content ideas again.
Marketing Agencies
Manage multiple clients efficiently with our white-label ready platform. Deliver exceptional results with AI-powered insights.
Entrepreneurs
Launch and grow your social presence from day one with proven strategies and automated excellence.
🌟 Core Features
🧠 AI Content Intelligence
- Viral Pattern Analysis: Our AI analyzes millions of successful posts to understand what makes content go viral
- Persona Learning: The system learns your unique voice and style, ensuring authenticity in every post
- Smart Content Generation: Create engaging posts that resonate with your audience using multi-provider AI (OpenRouter, Claude, Gemini, GPT)
- Trend Prediction: Stay ahead of trends with predictive analytics
📊 Advanced Analytics Dashboard
- Real-time Performance Metrics: Track engagement, reach, and growth across all platforms
- Competitor Analysis: Understand how you stack up against your competition
- ROI Tracking: Measure the actual business impact of your social media efforts
- Custom Reports: Generate professional reports for stakeholders
🎯 Multi-Platform Mastery
- Unified Publishing: Post to Twitter, LinkedIn, Instagram, TikTok, and more from one dashboard
- Platform-Specific Optimization: Each post is optimized for maximum performance on its target platform
- Best Practice Compliance: Automatically ensures your content follows each platform's best practices
- Cross-Platform Campaigns: Coordinate campaigns across multiple platforms seamlessly
📅 Intelligent Scheduling
- Optimal Time Posting: AI determines the best times to post for maximum engagement
- Content Calendar: Visual calendar with drag-and-drop functionality
- Bulk Scheduling: Plan weeks or months of content in advance
- Time Zone Intelligence: Automatically adjusts for global audiences
🔍 Content Discovery & Curation
- Trending Topics: Discover what's trending in your industry
- Content Inspiration: Never run out of ideas with AI-powered suggestions
- Hashtag Research: Find the most effective hashtags for your content
- Visual Asset Library: Access millions of stock images and videos
🤝 Team Collaboration
- Role-Based Access: Manage team permissions efficiently
- Approval Workflows: Set up content approval processes
- Client Portals: Give clients visibility into their campaigns
- Internal Notes: Collaborate with team members on content creation
🛠️ Technology Stack
Frontend
- Next.js 16: React framework with App Router for optimal performance
- TypeScript 5: Type-safe development experience
- Tailwind CSS: Modern, responsive design system
- Framer Motion: Smooth animations and transitions
- Radix UI: Accessible component primitives
Backend & Infrastructure
- Supabase: PostgreSQL database with connection pooling
- Prisma 6: Type-safe ORM with 67 models
- Redis (Upstash): Serverless caching
- Vercel: Global edge deployment (multi-region)
- BullMQ: Background job queues
AI & Intelligence
- OpenRouter: Primary AI gateway (multi-model)
- Anthropic SDK: Claude integration
- Google AI SDK: Gemini integration
- OpenAI SDK: GPT integration
- Vercel AI SDK: Streaming and tool use
Integrations
- Stripe: Subscription billing with webhooks
- SendGrid + Resend: Transactional email system
- OAuth 2.0: Google & GitHub authentication (NextAuth.js)
- 9 Social Platforms: YouTube, Instagram, TikTok, X, Facebook, LinkedIn, Pinterest, Reddit, Threads
🚀 Getting Started
Prerequisites
- Node.js 22 LTS
- PostgreSQL database (or Supabase account)
- Redis instance (or Upstash account)
- API keys for social platforms
Installation
- Clone the repository
git clone https://github.com/your-org/synthex.git
cd synthex
- Install dependencies
npm install
- Set up environment variables
cp .env.example .env
# Edit .env with your configuration
- Initialize the database
npx prisma migrate dev
npx prisma generate
- Run the development server
npm run dev
Visit http://localhost:3000 to see your instance running.
📈 Why SYNTHEX?
🎯 Proven Results
- 2.2x Average Engagement Boost: Our AI optimization delivers measurable results
- 87% Time Savings: Automate repetitive tasks and focus on strategy
- 1000+ Active Users: Join a growing community of successful social media professionals
💡 Unique Value Propositions
- Not Just a Tool, But a Partner: SYNTHEX learns and grows with your brand
- Agency-Level Strategy: Get enterprise-level social media strategy at a fraction of the cost
- Always Learning: Our AI continuously improves based on the latest social media trends
- White-Glove Support: Premium support to ensure your success
🎨 Design Philosophy
SYNTHEX features a modern, professional interface that stands apart from generic AI tools:
- Clean, Intuitive Navigation: Every feature is exactly where you expect it
- Dark/Light Mode: Comfortable viewing in any environment
- Responsive Design: Perfect experience on desktop, tablet, and mobile
- Accessibility First: WCAG 2.1 AA compliant for inclusive design
- Performance Optimized: Lightning-fast load times and smooth interactions
🔐 Security & Compliance
- SOC 2 Type II Compliant: Enterprise-grade security standards
- GDPR Compliant: Full data privacy protection
- OAuth 2.0: Secure authentication without storing passwords
- End-to-End Encryption: Your data is always protected
- Regular Security Audits: Continuous security improvements
📚 Documentation
Comprehensive documentation is available:
🤝 Contributing
We welcome contributions! Please see our Contributing Guide for details.
📄 License
SYNTHEX is licensed under the MIT License. See LICENSE for details.
🌐 Links
🚀 Ready to Transform Your Social Media Game?
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