DNA Music Growth Intelligence MCP

This project is the integrated growth intelligence layer behind DNA Music's SEO, social, reputation, and executive monitoring workflows.

What it is

• A production MCP server with curated bundles for research, SEO, ad intelligence, and automation
• A multi-source data layer that combines DataForSEO, Google Search Console, GA4, Clarity, Bing, Zernio, Apify, ScrapeGraphAI, and internal persistence
• An operations layer with dashboards, historical snapshots, backlog automation, and brand-specific playbooks

What it is not

This repo is not meant to compete head-on with the official DataForSEO MCP on generic provider access.

The current strategy is:

1. Keep commodity SEO data migration-ready:
   • SERP
   • Labs
   • Backlinks
   • OnPage
   • AI Optimization raw endpoints
2. Double down on differentiated workflows:
   • real GSC and Google platform access
   • executive dashboards
   • historical persistence
   • backlog/agent prioritization
   • social intelligence
   • Google Business history
   • DNA Music brand logic

Current architectural framing

• Vendor base: provider-shaped SEO/search capabilities where the official DataForSEO MCP can increasingly become the default base.
• Business layer: the multi-source, persistent, decision-oriented layer that remains specific to DNA Music.

See:

• docs/architecture/dataforseo-positioning.md
• docs/architecture/layers.md
• docs/architecture/adr-001-dataforseo-official-mcp-positioning.md

Tooling

• Build: npm run build
• Local HTTP dev server: npm run dev
• Local MCP dev server: npm run dev:mcp
• Google Business backfill helper: npm run backfill:google-business

Validation helpers

• General MCP validation: node scripts/validate-mcp-tools.mjs
• Provider parity harness: node scripts/validate-provider-parity.mjs --help

Deployment

• Primary target: Vercel
• Build command: npm run build
• HTTP entrypoints and cron jobs are defined in vercel.json