Keemti OS
One Key · One Truth · One Experience: the retail operating ecosystem for a 7 → 80 store scale-up.
Interactive product prototype built for La Conquista 2026: The Responsible Business Conquest (SDA Bocconi Asia Center × Keemti), Product Management · Enterprise Platforms track. Prepared by team ISBians, Indian School of Business.
The problem
Keemti, a lab-grown diamond jewellery brand, runs 7 stores and plans to grow to 80+. Its systems were not built for that scale:
| Priority | Fault line | Today |
|---|
| P0 | Disconnected backbone: manufacturing and retail run on separate platforms | 2 siloed systems, 0% real-time sync |
| P0 | Inventory without truth: about 1,200 SKUs per store pass through 7 unlinked stages | 14% dead stock, 2.3 inventory turns a year |
| P1 | Checkout is the bottleneck: billing takes 15–20 minutes, with no clienteling | about 5.5 staff-hours lost per store per day |
| P1 | Leadership is flying blind: there is no unified dashboard | reporting is manual only |
The solution: seven modules on one integration spine
Every action publishes one event to a shared integration spine, and every module subscribes to it. The prototype shows each module as a screen:
| Module | What it shows |
|---|
| Executive Cockpit | Six live KPIs, weekly sales vs plan, store leaderboard, live exception feed, SKU and stone health, the factory and supply line, and the "Responsible Business" layer |
| Traceability & Inventory | A serial-level Stone Twin registry and chain of custody (factory → SGL certification → warehouse → store → customer). Also a lifetime buyback flow: verify the stone, value it at 87% of its last certified price, pay out by voucher or NEFT within 48 hours. |
| Store Operations | Store health scores, the AI replenishment engine, warehouse → store transfers, and an AI decision log where each decision is marked auto, review or override |
| Checkout · CX Demo | A clickable 3-step checkout simulator (scan & sell → price + certificate → confirm & invoice) with a running timer, plus clienteling suggestions drawn from purchase history |
| Customer Journey · App | The customer's app: the stone's journey, QR verification, instant buyback quote, concierge booking and a working DPDP consent toggle |
| Customer 360 | Repeat rate, average order value, cross-sell, personas with triggered moments, and the NPS breakdown |
| Scale Command · 7→80 | A network-size slider that recomputes run-rate, live stones, SKU-store cells, auto-replenishment, inventory turns and NPS from the pilot's economics |
Target impact
| Metric | Today (7 stores) | Target (80 stores) |
|---|
| Run-rate | ₹35 Cr | ₹480 Cr |
| Average checkout time | 15–20 min | 4:42 |
| Dead stock | 14% | 7.5% |
| Inventory turns per year | 2.3× | 3.4× |
| NPS | 57 | 71 |
| Stone traceability | – | 100% |
Roadmap
| Phase | Stores | Months | Ships |
|---|
| 0 · Stabilize | 7 → 20 | 1–4 | Stone Twin, trace ledger, Integration Spine MVP, checkout pilot at 3 flagship stores |
| 1 · Connect | 20 → 50 | 5–9 | Spine at every store, AI replenishment, buyback at scale, customer app |
| 2 · Optimize | 50 → 80 | 10–15 | Predictive demand, dynamic pricing, company-wide executive MIS, DPDP audit |
Platform strategy: Keep the factory ERP and connect it through an API bridge. Buy store POS and hardware. Build the differentiated core: the Stone Twin, the integration spine, the cockpit and the app.
The full reasoning is in the submission deck.
About the data
All stores, stones, customers, orders and metrics are illustrative mock data written for the case. The "live" feeds and timers are simulated in the browser. There is no backend and no real customer data.
Tech
- One self-contained
index.html (~67 KB): vanilla JavaScript, inline CSS and SVG charts
- No framework, no build step and no external requests
Run locally
open index.html
Deployment
This repo is connected to the Vercel project keemtios. Every push to main deploys to production at keemtios.vercel.app.
vercel.json turns on clean URLs. It also redirects the old paths (/KeemtiOS-Prototype-LaConquista2026, /R1_ISBians_ISB.pdf) to their new locations, so links shared earlier still work.
.
├── index.html # the whole prototype
├── vercel.json # clean URLs + legacy redirects
└── docs/
├── KeemtiOS-LaConquista2026-Deck.pdf # 5-page submission deck
└── screenshots/ # images used in this README
Disclaimer
This is a case-competition prototype. It is not an official Keemti product, and all figures are illustrative.
