Brand Build Skills for Claude
A complete, opinionated library of Claude Skills covering the full lifecycle of building, launching, running, and growing a brand and a website.
109 stack-agnostic skills covering brand, design, content, SEO, dev, ops, growth, and research. Includes an Ahrefs MCP-powered SEO audit suite. Use them on Next.js, WordPress, Shopify, Webflow, plain HTML, or anything else.
Featured in awesome-claude-skills under Business & Marketing.
Install in Claude Code
Add the marketplace, then install the plugin you want:
/plugin marketplace add rampstackco/claude-skills
# full catalog
/plugin install rampstack-skills@rampstack
# focused subsets
/plugin install rampstack-starter@rampstack
/plugin install rampstack-seo@rampstack
/plugin install rampstack-pm@rampstack
Prefer a lighter marketplace that lists only the curated subsets (no full catalog)? Add rampstackco/plugins instead and install the same three plugins from there:
/plugin marketplace add rampstackco/plugins
/plugin install rampstack-starter@rampstack
Skills load on demand: each contributes roughly its name and description until Claude needs it.
Table of contents
What are Claude Skills?
Claude Skills are reusable capability packages that teach Claude how to handle a specific kind of task with a consistent framework, vocabulary, and output format. Each skill is a folder containing a SKILL.md (instructions plus YAML metadata) and optional reference files (templates, checklists, worked examples). Claude loads a skill automatically when a user request matches the skill's description.
Skills work across Claude.ai, Claude Code, and the Anthropic API. Once you write a skill, it is portable across all three.
For the official deep dive, see Anthropic's Agent Skills documentation.
What is in this library
This is not a curated list of other people's skills. It is a single, opinionated library where every skill follows the same structure and conventions, so the skills compose cleanly across a real project lifecycle.
What you get:
- 109 skills across 16 categories, every one with a complete
SKILL.md and at least one reference file
- 527 reference files (templates, checklists, decision matrices, worked examples)
- Stack-agnostic. Works on any web stack. The only named-tool exception is the SEO audit suite, which assumes the Ahrefs MCP.
- Future-proof. Principles over tools. Stable concepts over trending techniques. References to durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG) over content that ages with each algorithm update.
- Uniform structure. Every skill uses the same section order, the same tone, and the same authoring conventions. Predictable in, predictable out.
- Composable. Skills reference each other.
creative-brief points to brand-voice. incident-response points to monitoring-and-alerting. Each skill's "When NOT to use" tells you which sibling fits your adjacent work.
Highlight categories: brand strategy and identity, design systems, content production with full Tier 1 and Tier 2 coverage, full SEO suite (foundation plus Ahrefs MCP-powered audit suite), product management with experimentation and gap-closing tracks, growth tooling for interactive web tools, paid media discipline, frontend dev and accessibility, performance and QA, launch and incident ops, UX research, plus a meta-skill that teaches you to write your own.
Featured skills
Six entry-point skills, one per audience track. Run any of these standalone, or compose them with the rest of the catalog.
This is the beginning of the README. Read the rest at the original. Read the full README ↗
