Brand Build Skills for Claude
A complete, opinionated library of Claude Skills covering the full lifecycle of building, launching, running, and growing a brand and a website.
109 stack-agnostic skills covering brand, design, content, SEO, dev, ops, growth, and research. Includes an Ahrefs MCP-powered SEO audit suite. Use them on Next.js, WordPress, Shopify, Webflow, plain HTML, or anything else.
Featured in awesome-claude-skills under Business & Marketing.
Install in Claude Code
Add the marketplace, then install the plugin you want:
/plugin marketplace add rampstackco/claude-skills
# full catalog
/plugin install rampstack-skills@rampstack
# focused subsets
/plugin install rampstack-starter@rampstack
/plugin install rampstack-seo@rampstack
/plugin install rampstack-pm@rampstack
Prefer a lighter marketplace that lists only the curated subsets (no full catalog)? Add rampstackco/plugins instead and install the same three plugins from there:
/plugin marketplace add rampstackco/plugins
/plugin install rampstack-starter@rampstack
Skills load on demand: each contributes roughly its name and description until Claude needs it.
Table of contents
What are Claude Skills?
Claude Skills are reusable capability packages that teach Claude how to handle a specific kind of task with a consistent framework, vocabulary, and output format. Each skill is a folder containing a SKILL.md (instructions plus YAML metadata) and optional reference files (templates, checklists, worked examples). Claude loads a skill automatically when a user request matches the skill's description.
Skills work across Claude.ai, Claude Code, and the Anthropic API. Once you write a skill, it is portable across all three.
For the official deep dive, see Anthropic's Agent Skills documentation.
What is in this library
This is not a curated list of other people's skills. It is a single, opinionated library where every skill follows the same structure and conventions, so the skills compose cleanly across a real project lifecycle.
What you get:
- 109 skills across 16 categories, every one with a complete
SKILL.md and at least one reference file
- 527 reference files (templates, checklists, decision matrices, worked examples)
- Stack-agnostic. Works on any web stack. The only named-tool exception is the SEO audit suite, which assumes the Ahrefs MCP.
- Future-proof. Principles over tools. Stable concepts over trending techniques. References to durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG) over content that ages with each algorithm update.
- Uniform structure. Every skill uses the same section order, the same tone, and the same authoring conventions. Predictable in, predictable out.
- Composable. Skills reference each other.
creative-brief points to brand-voice. incident-response points to monitoring-and-alerting. Each skill's "When NOT to use" tells you which sibling fits your adjacent work.
Highlight categories: brand strategy and identity, design systems, content production with full Tier 1 and Tier 2 coverage, full SEO suite (foundation plus Ahrefs MCP-powered audit suite), product management with experimentation and gap-closing tracks, growth tooling for interactive web tools, paid media discipline, frontend dev and accessibility, performance and QA, launch and incident ops, UX research, plus a meta-skill that teaches you to write your own.
Featured skills
Six entry-point skills, one per audience track. Run any of these standalone, or compose them with the rest of the catalog.
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