Market Guru

An automated client-acquisition system for Shrey Singh — brand designer, artist and AI filmmaker (shrey107.com). It finds clients on every platform, writes the outreach, preps the calls, closes and keeps the clients, and runs two product lines on the side: merchandise from Shrey's artworks and a coloring book series. Agents draft; Shrey approves anything that leaves the building.

Control room (web GUI): https://shrey107.com/market-guru/ — “Night Desk”, a React + Tailwind + shadcn/ui app (source in app/).

Trained on Harry's Marketing & Sales Masterclass (AI Filmmakers Batch 08 bonus session), distilled into the sales-playbook skill. Linked to Hitchcock, the film studio system: Market Guru sells, Hitchcock makes.

How it works

flowchart LR
  You["You — web GUI<br/>(pipeline · studio · calendar)"] -->|run with your API key| Agents["9 agents<br/>Claude API"]
  Agents -->|drafts| Queue["✋ Approval queue"]
  Queue -->|Export JSON → data/inbox| CC["Claude Code<br/>/sync"]
  CC --> Buffer["Buffer → Instagram · Pinterest · LinkedIn<br/>YouTube · Facebook · Threads · Google"]
  CC --> CRM["HubSpot · Gmail drafts · Calendar"]
  CC --> Manual["Paste-ready packets<br/>KDP · Lulu · Qikink · Etsy · WhatsApp"]
  Agents -->|won film deal| HC["Hitchcock /new-project"]

Line	Who buys	Engine
Services — AI films + brand systems	agencies first, then niche businesses	warm 1:1 → cold 1:1 (20 calls/day) → content → ads (content & ads unlock at ₹3–5 L/month)
Merch — art on apparel, prints, stickers	fans, art buyers, gifting	Qikink (India) / Printify (global) + Shopify + marketplaces
Coloring books — a numbered series	parents, adult colorists	KDP + Lulu print-on-demand, printable PDFs, Pinterest

Quick start

From the web (no install):

1. Open the control room → Settings → paste an Anthropic API key (console.anthropic.com; set a spend limit). It stays in your browser.
2. Playbook → set your micro-niche, result and proof (or ask the Strategist for three options).
3. Agents → Scout → Find agencies → Add leads to pipeline. Outreach → drafts → Queue → Approve.
4. Log calls on Command; drag leads through Pipeline; plan drops and volumes in Studio; the week in Content.
5. Queue → Export for Claude Code, save the file into data/inbox/, then run /sync in Claude Code.

From Claude Code: open this folder and use the commands — /offer · /leads · /outreach · /call-prep · /close · /handoff · /drop · /book · /content · /report · /sync

Develop the GUI: pnpm --dir app install then pnpm --dir app dev (http://localhost:5173). Ship it: bash tools/build-gui.sh bundles app/ into docs/index.html (one inlined file) for GitHub Pages; node tools/serve.js previews docs/ at http://localhost:4173.

The crew

Agent	Does	Connectors
Strategist	niche, three-law offer, tiers, 90-day plan	Notion, Drive
Scout	public lead lists, rate research, trends	web search, HubSpot, Apollo*
Outreach	warm asks, call scripts, WhatsApp/email follow-ups	Gmail, HubSpot
Closer	call cards, proposals, terms, Hitchcock handoff	Calendar, Gmail, Razorpay*
Keeper	retention, referrals, testimonials, buyer emails	HubSpot, Gmail, Klaviyo*
Content	social calendar, hooks, captions, launches	Buffer, Canva, Adobe, HyperFrames
Merch-maker	art selection, print files, mockups, listings, margins	Adobe, Canva, Shopify*, Fourthwall*
Publisher	coloring book series end to end	OpenArt, Adobe, Canva, KDP (manual)
Analyst	weekly scoreboard, three changes	Buffer metrics, HubSpot

* not yet connected — add in claude.ai → Settings → Connectors.

Connecting your socials

Make each account professional (Instagram Professional + Facebook Page, Pinterest Business, LinkedIn page, YouTube brand channel, Google Business Profile), then connect them inside Buffer — Buffer is already connected to Claude, so every account there becomes schedulable from /sync. Full checklist with progress tracking: GUI → Connect, or the channels skill.

What's inside

Path	What
CLAUDE.md	Market Guru's identity, pipeline, crew, Hitchcock link, connectors, hard rules
.claude/agents/	the nine agents
.claude/skills/	sales-playbook (the training), lead-research, outreach-scripts, merch-drops, coloring-books, channels, compliance
.claude/commands/	the eleven slash commands
app/	the control room source: React 19 + TypeScript + Tailwind + shadcn/ui. src/lib/config.ts mirrors agents/skills, src/lib/runtime.ts runs agents on the Claude API, src/views/ holds the ten views
docs/	the built control room served by GitHub Pages (generated by tools/build-gui.sh — don't edit by hand)
data/templates/	CSV schemas (leads, products, books, content) and the offer template
tools/sync.js	merges a GUI export into data/*.csv and lists approved items for execution
tools/build-gui.sh	bundles app/ into docs/
tools/serve.js	local server for the built docs/
handoff/	briefs for Hitchcock (git-ignored)

Privacy & rules

• The GUI is a public page, but your data isn't: leads, queue and progress live in your browser's storage; the API key is sent only to api.anthropic.com. data/*.csv, outbox, calls and inbox are git-ignored.
• Public business contacts only, with sources; opt-outs honoured; India's DND/TCCCPR and DPDP Act respected; no bots on Instagram/LinkedIn; KDP AI disclosure where AI made art. See .claude/skills/compliance. Not legal advice.
• The course notes stay in Hitchcock; this repo carries only a distilled playbook in its own words.

Roadmap

• Phase 2: a small backend (Claude Managed Agents) so approved items execute straight from the GUI without /sync, with scheduled daily lead scouting and a Monday scoreboard.
• Shopify + Razorpay connectors → listings and payment links from the GUI.
• WhatsApp Business API (Twilio/Bird) for opt-in follow-ups.