Market Guru
An automated client-acquisition system for Shrey Singh — brand designer, artist and AI filmmaker
(shrey107.com). It finds clients on every platform, writes the outreach, preps the calls, closes
and keeps the clients, and runs two product lines on the side: merchandise from Shrey's artworks and a coloring
book series. Agents draft; Shrey approves anything that leaves the building.
Control room (web GUI): https://shrey107.com/market-guru/ — “Night Desk”, a React + Tailwind + shadcn/ui app (source in app/).
Trained on Harry's Marketing & Sales Masterclass (AI Filmmakers Batch 08 bonus session), distilled into the
sales-playbook skill. Linked to Hitchcock, the film studio system: Market Guru sells, Hitchcock makes.
How it works
flowchart LR
You["You — web GUI<br/>(pipeline · studio · calendar)"] -->|run with your API key| Agents["9 agents<br/>Claude API"]
Agents -->|drafts| Queue["✋ Approval queue"]
Queue -->|Export JSON → data/inbox| CC["Claude Code<br/>/sync"]
CC --> Buffer["Buffer → Instagram · Pinterest · LinkedIn<br/>YouTube · Facebook · Threads · Google"]
CC --> CRM["HubSpot · Gmail drafts · Calendar"]
CC --> Manual["Paste-ready packets<br/>KDP · Lulu · Qikink · Etsy · WhatsApp"]
Agents -->|won film deal| HC["Hitchcock /new-project"]
| Line | Who buys | Engine |
|---|
| Services — AI films + brand systems | agencies first, then niche businesses | warm 1:1 → cold 1:1 (20 calls/day) → content → ads (content & ads unlock at ₹3–5 L/month) |
| Merch — art on apparel, prints, stickers | fans, art buyers, gifting | Qikink (India) / Printify (global) + Shopify + marketplaces |
| Coloring books — a numbered series | parents, adult colorists | KDP + Lulu print-on-demand, printable PDFs, Pinterest |
Quick start
From the web (no install):
- Open the control room → Settings → paste an Anthropic API key (console.anthropic.com; set a spend limit). It stays in your browser.
- Playbook → set your micro-niche, result and proof (or ask the Strategist for three options).
- Agents → Scout → Find agencies → Add leads to pipeline. Outreach → drafts → Queue → Approve.
- Log calls on Command; drag leads through Pipeline; plan drops and volumes in Studio; the week in Content.
- Queue → Export for Claude Code, save the file into
data/inbox/, then run /sync in Claude Code.
From Claude Code: open this folder and use the commands —
/offer · /leads · /outreach · /call-prep · /close · /handoff · /drop · /book · /content · /report · /sync
Develop the GUI: pnpm --dir app install then pnpm --dir app dev (http://localhost:5173).
Ship it: bash tools/build-gui.sh bundles app/ into docs/index.html (one inlined file) for GitHub Pages; node tools/serve.js previews docs/ at http://localhost:4173.
The crew
| Agent | Does | Connectors |
|---|
| Strategist | niche, three-law offer, tiers, 90-day plan | Notion, Drive |
| Scout | public lead lists, rate research, trends | web search, HubSpot, Apollo* |
| Outreach | warm asks, call scripts, WhatsApp/email follow-ups | Gmail, HubSpot |
| Closer | call cards, proposals, terms, Hitchcock handoff | Calendar, Gmail, Razorpay* |
| Keeper | retention, referrals, testimonials, buyer emails | HubSpot, Gmail, Klaviyo* |
| Content | social calendar, hooks, captions, launches | Buffer, Canva, Adobe, HyperFrames |
| Merch-maker | art selection, print files, mockups, listings, margins | Adobe, Canva, Shopify*, Fourthwall* |
| Publisher | coloring book series end to end | OpenArt, Adobe, Canva, KDP (manual) |
| Analyst | weekly scoreboard, three changes | Buffer metrics, HubSpot |
* not yet connected — add in claude.ai → Settings → Connectors.
Connecting your socials
Make each account professional (Instagram Professional + Facebook Page, Pinterest Business, LinkedIn page, YouTube
brand channel, Google Business Profile), then connect them inside Buffer — Buffer is already connected to Claude, so
every account there becomes schedulable from /sync. Full checklist with progress tracking: GUI → Connect, or the
channels skill.
What's inside
| Path | What |
|---|
CLAUDE.md | Market Guru's identity, pipeline, crew, Hitchcock link, connectors, hard rules |
.claude/agents/ | the nine agents |
.claude/skills/ | sales-playbook (the training), lead-research, outreach-scripts, merch-drops, coloring-books, channels, compliance |
.claude/commands/ | the eleven slash commands |
app/ | the control room source: React 19 + TypeScript + Tailwind + shadcn/ui. src/lib/config.ts mirrors agents/skills, src/lib/runtime.ts runs agents on the Claude API, src/views/ holds the ten views |
docs/ | the built control room served by GitHub Pages (generated by tools/build-gui.sh — don't edit by hand) |
data/templates/ | CSV schemas (leads, products, books, content) and the offer template |
tools/sync.js | merges a GUI export into data/*.csv and lists approved items for execution |
tools/build-gui.sh | bundles app/ into docs/ |
tools/serve.js | local server for the built docs/ |
handoff/ | briefs for Hitchcock (git-ignored) |
Privacy & rules
- The GUI is a public page, but your data isn't: leads, queue and progress live in your browser's storage; the API key
is sent only to api.anthropic.com.
data/*.csv, outbox, calls and inbox are git-ignored.
- Public business contacts only, with sources; opt-outs honoured; India's DND/TCCCPR and DPDP Act respected; no bots on
Instagram/LinkedIn; KDP AI disclosure where AI made art. See
.claude/skills/compliance. Not legal advice.
- The course notes stay in Hitchcock; this repo carries only a distilled playbook in its own words.
Roadmap
- Phase 2: a small backend (Claude Managed Agents) so approved items execute straight from the GUI without
/sync,
with scheduled daily lead scouting and a Monday scoreboard.
- Shopify + Razorpay connectors → listings and payment links from the GUI.
- WhatsApp Business API (Twilio/Bird) for opt-in follow-ups.
